Zelig, a Los Angeles, California-based new fashion technology company, has secured $15 million in Series A funding.
SaaS Investors
The round was led by Hilco Global and joined by global luxury investor Bezikian Zareh.
Hilco Global is an independent financial services company providing valuation, monetization, advisory, and capital solution services for all tangible and intangible assets. The company provides a suite of strategic services to help companies, their advisors and investors identify the value in business assets, monetize those assets either through acquisition or disposition, and leverage the assets to obtain debt or equity capital.
Zelig Use of Funds
The company will use the funds to enhance personalization capabilities and build additional features.
About Zelig
Founded in 2020 by Sandy Sholl and Adam Freede, Zelig is a B2B2C fashion technology company revolutionizing the way consumers shop online by offering a solution that combines virtual try-on and styling capabilities. The technology uses a combination of AI, machine learning, and computer vision to enable shoppers to visualize how clothes, shoes, and accessories would look on their own body type and experiment with different outfit combinations and styling options to create, save, and share complete looks.
Funding Details
Company: Zelig
Raised: $15.0M
Round: Series A
Funding Month: November 2023
Lead Investors: Hilco Global
Additional Investors: Bezikian Zareh
Company Website: https://zelig.com/
Software Category: AI-Powered Virtual Try-On and Styling
Source: https://www.businesswire.com/news/home/20231105736950/en/