When Raises $4.6 Million in Seed Round

by Kay Aloha Villamor in August 2nd, 2024

When, a Chicago, IL-based AI-powered offboarding solution designed to support employees during post-employment transitions, has raised $4.6 million in seed funding round. 

Investors 

The round was led by B Capital and included investments from TTV Capital, Joyance Partners, Alumni Ventures, Network Ventures, and Enfield Capital Partners, bringing When's total capital raised to $7 million, including an initial $2.4 million round. 

B Capital is a multi-stage global investment firm that partners with extraordinary entrepreneurs to shape the future through technology. Founded in 2015 and based in Manhattan Beach, California, the firm seeks to invest in early-stage and growth-stage companies operating in the enterprise, fintech, healthcare, and opportunistic sectors. 

When Use of Funds 

When plans to use this new funding to expand its AI-driven platform, introduce new services to its post-employment marketplace, and grow its customer base. 

About When 

When is an AI-powered offboarding solution designed to support employees during post-employment transitions. The company aims to help employees maintain access to healthcare by offering more affordable alternatives to COBRA and providing a comprehensive suite of services to ease the transition after leaving a job. When’s platform includes a technology portal for exiting employees and a healthcare severance solution known as the When Benefit. Additionally, When offers services such as 401(k) rollovers, career coaching, and résumé building. 

Funding Details 

Company: When Insurance Agency, Inc. 

Raised: $4.6M 

Round: Seed Round 

Funding Month: August 2024 

Lead Investors: B Capital 

Additional Investors: TTV Capital, Joyance Partners, Alumni Ventures, Network Ventures, Enfield Capital Partners 

Company Website: https://www.forwhen.com/ 

Software Category: AI Offboarding Solution 

Source: https://www.prnewswire.com/news-releases/when-announces-4-6-million-in-seed-funding-to-transform-the-employee-offboarding-experience-302212362.html 

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