Lace AI, a Mountain View, CA-based AI-powered customer service software for home service businesses, has raised $14 million in seed funding.
Investors
The round was led by Bek Ventures, with participation from Horizon VC, Launchub, Snowflake co-founder Marcin Zukowski, Vivino founder Heini Zachariassen, and others, bringing Lace AI's total funding to $19 million since its inception in early 2022.
Bek Ventures is a venture capital firm focused on early-stage tech startups, especially in Central and Eastern Europe and Turkey. Headquartered in Istanbul, with offices in London, New York, and Luxembourg, Bek Ventures supports startups from seed and Series A rounds.
Lace AI Use of Funds
The company plans to scale its team and accelerate the development of its AI-driven software, which helps home service companies increase call conversions and recover lost revenue opportunities.
About Lace AI
Founded in 2022 by Borislav Valkov and Stan Stoyanov, Lace AI specializes in AI-driven customer service software tailored for home service companies. The platform leverages advanced AI technology to analyze phone calls, identify missed revenue opportunities, and empower customer service representatives (CSRs) and agents to convert more calls into jobs. It serves home service companies—including HVAC, plumbing, and roofing businesses—by improving their sales performance through AI-powered call analysis.
Funding Details
Company: Lace Software, Inc.
Raised: $14.0M
Round: Seed
Funding Date: April 2025
Lead Investor: Bek Ventures
Additional Investors: Horizon VC, Launchub, Marcin Zukowski, Heini Zachariassen
Company Website: https://www.lace.ai/
Software Category: AI-Customer Service / Revenue Intelligence / SaaS
Source: https://techcrunch.com/2025/04/22/ex-meta-engineer-raises-14m-for-lace-an-ai-powered-revenue-generation-software-startup/