Traction Complete, a Burnaby, Canada-based Revenue Operations (RevOps) data management solutions, has recieved a debt financing facility.
Investors
The funding comes from CIBC Innovation Banking, which offers growth capital loans, venture debt, working capital lines, and other specialized financial products. With over $11 billion in managed funds, the bank operates in 15 global locations in San Francisco, Menlo Park, New York, Toronto, London, Austin, Boston, Chicago, Seattle, Vancouver, Montreal, Atlanta, Reston, Durham, and Denver.
Traction Complete Use of Funds
The company will use the funds to scale operations, expand internationally, and develop solutions that automate and improve business data quality.
About Traction Complete
Traction Complete provides a revenue operations (RevOps) data management solutions for Salesforce. Founded in 2019 as a spinout from Traction on Demand, its suite of tools includes applications for cleaning data, managing leads, creating account hierarchies, and mapping relationships, helping organizations improve data quality, streamline sales processes, and optimize go-to-market strategies. Traction Complete is on a mission to automate complex data tasks in Salesforce and enable teams to be better prepared for AI adoption.
Funding Details
Company: Traction Complete Technologies Inc.
Raised: Undisclosed
Round: Debt Financing
Funding Date: April 2025
Investor: CIBC Innovation Banking
Company Website: https://tractioncomplete.com/
Software Category: Revenue Operations Data Management
Source: https://www.businesswire.com/news/home/20250417892861/en/