Booked.it, a London, UK-based provider of an all-in-one platform for booking, marketing, CRM, and loyalty, has secured a £2.5 million investment.
Investors
The round was led by Calculus Capital, a UK-based private equity and venture capital firm founded in 1999. It specializes in tax-efficient investments, particularly through Enterprise Investment Schemes (EIS) and Venture Capital Trusts (VCTs). The firm focuses on high-growth UK companies in tech, healthcare, and creative industries. It has made over 130 investments and achieved more than 50 successful exits.
Booked.it: Use of Funds
The company will use the funds to enhance its platform, expand its team, and accelerate growth across key sectors and geographies.
About Booked.it
Founded in 2020, Booked.it provides an all-in-one booking, ticketing, marketing, and loyalty platform tailored for the hospitality, leisure, and entertainment sectors. Its solutions enable businesses to manage reservations, automate marketing, drive customer loyalty, and handle transactions seamlessly. By providing an all-in-one solution, Booked.it helps companies increase revenue, improve customer retention, and drive operational efficiencies. Notable clients include Lane7, The Cube, and Urban Playground.
Funding Details
Company: Booked it Group
Raised: £2.5M
Funding Date: April 2025
Lead Investor: Calculus Capital
Additional Investors: [None listed]
Company Website: https://www.booked.it/
Software Category: Booking & CRM Platform
Source: https://calculuscapital.com/booked-it/