Shop Circle, a London, UK-based AI-powered B2B software company, has raised $60 million in Series B funding.
Investors
The round was led by Nextalia Ventures, with participation from Endeavor Catalyst, NFX, QED Investors, 645 Ventures, 3VC, CDP Venture Capital, The Techshop, Primo Capital, GS Futures, and i80 Group.
Nextalia Ventures is the venture capital arm of Nextalia SGR, an Italian asset management firm headquartered in Milan. It manages over $1.6 billion across private equity, venture capital, and private debt. Established in 2021, Nextalia Ventures invests in early to mid-stage technology startups and scale-ups across Italy, Europe, the United States, and Israel. Nextalia is committed to providing tangible support to help its portfolio companies grow both in Italy and internationally.
Shop Circle Use of Funds
The company will use the funding to accelerate growth, expand into new verticals through acquisitions, and further innovate AI-powered solutions to enhance business operations for its global customer base.
About Shop Circle
Founded by Luca Cartechini and Gian Maria Gramondi, Shop Circle provides AI-powered B2B software solutions designed to help businesses optimize operations, improve efficiency, and drive growth. The company specializes in commerce, it provides tools for personalized customer experiences, smarter decision-making, and performance optimization. Its platform integrates solutions for product discovery, upselling, inventory management, review management, and more, serving businesses of all sizes, from SMBs to large enterprises.
Funding Details
Company: Shop Circle Ltd.
Raised: $60.0M
Round: Series B
Funding Date: February 2025
Lead Investor: Nextalia Ventures
Additional Investors: Endeavor Catalyst, NFX, QED Investors, 645 Ventures, 3VC, CDP Venture Capital, The Techshop, Primo Capital, GS Futures, i80 Group
Company Website: https://shopcircle.co/
Software Category: AI B2B Software Solutions
Source: https://shopcircle.co/blogs/news/series-b-2025