Swap, a New York-based e-commerce operating system that integrates all operations for e-commerce brands on one platform, has raised $40 million in Series B funding.
Investors
The round was led by ICONIQ Growth, with participation from Cherry Ventures, QED Investors, and 9900 Capital.
ICONIQ Growth is the venture and growth investment arm of ICONIQ Capital, a San Francisco-based investment firm. Established in 2013, ICONIQ Growth partners with visionary entrepreneurs to support companies through early growth stages and beyond, including IPOs. ICONIQ backs innovative businesses in enterprise software, fintech, and consumer technology.
Swap Use of Funds
This new funding will help Swap solidify its dominance in the U.K., expand into the U.S. and EU markets, and target new regions such as Australia and Canada. The company also aims to enter underserved verticals like beauty, home goods, and consumer technology.
About Swap
Founded in 2022 by Sam Atkinson and Zach Bailet, Swap provides an e-commerce operating system (OS) that connects and manages all operations for e-commerce brands on a single platform. The company offers a unified solution for inventory, cross-border growth, returns management, shipping, logistics, and AI-powered insights. Swap is focused on helping brands streamline their global e-commerce operations, offering greater control over inventory, forecasting, and market expansion.
Funding Details
Company: Swap Commerce Ltd.
Raised: $40.0M
Round: Series B
Funding Date: March 2025
Lead Investor: ICONIQ Growth
Additional Investors: Cherry Ventures, QED Investors, 9900 Capital
Company Website: https://www.swap-commerce.com/
Software Category: E-commerce
Source: https://www.businesswire.com/news/home/20250304699908/en/