ROCK, a Brazil-based startup focused on customer engagement solutions in Latin America, has raised $54 million in funding.
Investors
The round was led by the Hindiana Fund, which invests in emerging businesses and startups, offering growth capital and human capital to potential companies across various sectors.
ROCK Use of Funds
The investment will enhance ROCK's technological capabilities and expand its customer engagement offerings.
About ROCK
Led by Carlos Formigari, ROCK is a customer engagement ecosystem that includes a comprehensive loyalty and marketplace platform, omnichannel cashback solutions, shopper analytics, promotional automation, and consumer engagement tools powered by AI. ROCK’s group of SaaS solutions boasts over 130M users, generating over $50M in gross merchandise volume (GMV) and facilitating 1.3B transactions annually. ROCK serves major retailers such as Arezzo and Livelo.
Funding Details
Company: ROCK
Raised: $54.0M
Round: Unknown
Funding Date: September 2024
Lead Investor: Hindiana Fund
Additional Investors:
Company Website: https://rockencantech.com.br/
Software Category: Customer Engagement
Sources: https://latamlist.com/rock-secures-54m-to-expand-its-customer-centric-solutions/ https://startupi.com.br/rock-recebe-aporte-de-r-300-milhoes/