Mindset AI, a London, UK-based provider of an embedded AI agent platform, has raised £4.3 million in funding.
Investors
The funding round was co-led by Edge VC and Pembroke VCT, with participation from existing investors.
Edge VC is a London-based venture capital firm specializing in early-stage investments within the creative and technology sectors. They focus on supporting innovative companies in edtech, artificial intelligence, immersive technology, and creative productivity. Edge VC primarily invests in seed and Series A stage companies headquartered in the UK.
Pembroke VCT is a UK-based venture capital trust established in 2013 and managed by Pembroke Investment Managers LLP, a part of the Oakley Group. The trust focuses on investing in early-stage, founder-led companies across various sectors, including consumer goods, technology, and business services.
Mindset AI Use of Funds
The company will use the funds to expand its natural language programming interface, APIs, SDKs, and no-code tools, as well as to scale its go-to-market efforts. Mindset AI will also use the funds to open a new US office in Chicago, marking its entry into the American market.
About Mindset AI
Founded in 2019, Mindset AI is an AI technology company offering an embedded AI agent platform for SaaS businesses. The platform enables companies to easily integrate natural language AI agents into their systems. Mindset AI helps businesses boost user engagement and reduce operational burdens, such as increasing course enrollments and easing the workload of support teams. The company currently serves over 2,700 clients across industries including learning & development, HR, and media.
Funding Details
Company: Mindset AI
Raised: £4.3M
Round: Growth Round
Funding Date: April 2025
Lead Investors: Edge VC, Pembroke VCT
Additional Investors:
Company Website: https://www.mindset.ai/
Software Category: Embedded AI
Source: https://www.uktechnews.info/2025/04/15/mindset-ai-secures-4-3-million-investment-led-by-edge-vc-and-pembroke-vct/