Placer.ai, a Santa Cruz, CA-based startup specializing in AI-driven market research utilizing anonymized location data, has raised $75 million at a $1.5 billion valuation.
Investors
The round was participated by existing investors.
Placer.ai Use of Funds
The company will use the funding for business development and to expand its data offerings and analytical features.
About Placer.ai
Founded in 2018 by Noam Ben-Zvi, Zohar Bar-Yehuda, Oded Fossfeld, and Ofir Lemel, Placer.ai provides AI-powered market research and analytics based on anonymized location data sourced from third-party mobile apps. The company helps businesses across various industries—such as retail, real estate, healthcare, financial services, and entertainment—make informed decisions by offering detailed insights into consumer behavior and market trends. Its diverse clientele includes major companies like Sony, various city development organizations, and retail giants such as Wegmans and Century 21.
Funding Details
Company: Placer Labs, Inc.
Raised: $75.0M
Round: Unknown
Funding Month: August 2024
Investors: Existing Investors
Company Website: https://www.placer.ai/
Software Category: Location Analytics and Foot Traffic
Source: https://techcrunch.com/2024/08/05/placer-ai-boosts-valuation-to-1-5b-after-quietly-raising-another-75m/