OPTIMITIVE Secures Strategic Investment from Cemex Ventures

by Kay Aloha Villamor in April 28th, 2025

OPTIMITIVE, a Vitoria-Gasteiz, Spain based company specializing in advanced analytics and AI solutions, has secured strategic investment. 

Investors 

The investment came from Cemex Ventures, a corporate venture capital unit of Cemex. Established in 2017 and headquartered in Madrid, Spain, Cemex Ventures focuses on fostering innovation within the construction industry by investing in and collaborating with startups that offer disruptive and sustainable solutions. 

OPTIMITIVE Use of Funds 

The company will use the funds to scale its solutions across Cemex’s operations, support agile large-scale deployments, and further develop AI-driven products. 

About OPTIMITIVE 

Founded in 2008, OPTIMITIVE has developed proprietary AI software to optimize efficiency in heavy industries, with a recent focus on the cement sector. The company offers advanced solutions for process improvement, maintenance, and real-time optimization, providing products like Optibat Studio for data analytics and modeling and Optibat RTO for real-time process management. These solutions feature real-time, closed-loop process optimization, continuous 24/7 operation, and a no-code visual design. OPTIMITIVE is based in Álava, Spain, and operates in the Americas, Europe, Africa, and Asia. 

Funding Details

Company: Optimitive S.L. 

Raised: Undisclosed 

Round: Strategic Investment 

Funding Date: April 2025 

Investor: Cemex Ventures 

Company Website: https://optimitive.com/  

Software Category: Industrial AI Optimization 

Source: https://www.cemex.com/w/cemex-ventures-invests-in-company-pushing-boundaries-of-real-time-industrial-process-optimization-with-ai-technology

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