Metric, an Oslo, Norway-based AI marketing automation company, has raised €8 million in Series A funding.
Investors
The backers in this round include Magnus Carlsen, world chess champion; Johan Brand, founder of Kahoot; TRY, Norway’s top marketing agency; MP Pensjon, a leading pension fund; Kvantia, a well-known family office; Altitude Capital, a growth-stage venture firm; and Marketer Group, a global leader in real estate marketing automation.
Metric Use of Funds
The company will use the funds to advance its technology, expand internationally, and scale operations to support a growing customer base.
About Metric
Metric specializes in AI-driven marketing solutions for e-commerce businesses, primarily for Shopify merchants. By leveraging AI, it automates campaign creation, management, and optimization across Meta and Google. Their platform uses advanced machine learning to improve Return on Ad Spend (ROAS), helping brands to scale efficiently. With a presence in the US, Norway, the UK, and Australia, Metric's mission is to empower Shopify store owners to thrive in the digital marketplace through simple yet powerful marketing automation.
Funding Details
Company: Metric AS
Raised: €8.0M
Round: Series A
Funding Date: March 2025
Investors: Magnus Carlsen, Johan Brand, TRY, MP Pensjon, Kvantia, Altitude Capital, Marketer Group
Company Website: https://www.metric.tech/
Software Category: E-commerce Marketing Automation
Source: https://www.metric.tech/press-release/magnus-carlsen-backs-norwegian-ai-firm-metric