Privacy Policy

Effective Date: June 5, 2026
Website: https://www.thesaasnews.com/
Operator: Data on the Fly, LLC d/b/a The SaaS News

This Privacy Policy explains how Data on the Fly, LLC d/b/a The SaaS News collects, uses, discloses, and protects personal information when you visit our website, subscribe to our newsletter, sign in to your account, interact with our emails, or otherwise use our services.

By using The SaaS News, you agree to the practices described in this Privacy Policy.

1. Who We Are

The SaaS News is operated by:

Data on the Fly, LLC
d/b/a The SaaS News
33 Beaver Brook Trail
Fraser, CO 80442
United States
Email: ben@thesaasnews.com

For purposes of applicable privacy laws, Data on the Fly, LLC is the controller or business responsible for personal information collected through The SaaS News.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through:

The SaaS News website;
Newsletter subscription forms;
Ghost sign-in and magic link functionality;
Emails and newsletters we send;
Analytics, cookies, pixels, and similar technologies;
Communications you send to us.

This Privacy Policy does not apply to third-party websites, services, platforms, or applications that we do not own or control.

3. Personal Information We Collect

We may collect the following categories of personal information.

A. Information You Provide

When you subscribe to the newsletter, sign in, or communicate with us, we may collect:

Name;
Email address;
Newsletter subscription preferences;
Account or member information associated with Ghost sign-in;
Messages, feedback, corrections, tips, press releases, or other information you send to us.

When we send newsletters or emails, we may collect information about how you interact with those emails, including:

Whether an email was opened;
Whether links were clicked;
Date and time of email interactions;
Email delivery, bounce, and unsubscribe information.

C. Website Usage and Device Information

When you visit the Site, we and our service providers may automatically collect:

IP address;
Browser type;
Device type;
Operating system;
Referring and exit pages;
Pages viewed;
Links clicked;
Date and time of visit;
Approximate location derived from IP address;
Cookie identifiers and similar tracking information.

D. Cookies, Pixels, and Similar Technologies

We use cookies, pixels, tags, scripts, and similar technologies for site functionality, analytics, performance measurement, advertising, and cookie consent management.

These technologies may collect information about your device, browser, interactions with the Site, and interactions with our emails.

4. How We Use Personal Information

We may use personal information for the following purposes:

To operate, maintain, and improve the Site;
To send the free The SaaS News newsletter;
To manage newsletter subscriptions and unsubscribes;
To enable Ghost magic link sign-in and account access;
To measure newsletter performance, including opens and clicks;
To analyze website traffic and user behavior;
To understand audience interests and improve content;
To operate analytics and marketing tools;
To provide, personalize, and measure advertising;
To manage cookie consent and privacy preferences;
To respond to inquiries, corrections, feedback, and requests;
To prevent fraud, abuse, scraping, spam, unauthorized access, and misuse;
To protect the security and integrity of the Site;
To comply with legal obligations;
To enforce our Terms & Conditions.

5. Legal Bases for Processing

If you are located in the European Economic Area, the United Kingdom, or another jurisdiction that requires a legal basis for processing, we may process your personal information based on:

Consent: for newsletter subscriptions, non-essential cookies, certain analytics, and marketing technologies where consent is required;
Legitimate interests: to operate the Site, improve our content, measure performance, protect security, prevent abuse, and understand our audience;
Contractual necessity: to provide requested services, such as newsletter access or account sign-in;
Legal obligations: to comply with applicable laws, regulations, legal processes, and enforceable requests.

GDPR-style privacy notices generally require disclosures such as controller identity, processing purposes, legal bases, recipients, retention, transfers, and rights; this draft is structured to cover those categories.

The SaaS News sends a free newsletter. We only send the newsletter and related service communications.

You may unsubscribe from newsletter emails at any time by clicking the unsubscribe link in an email or by contacting us at ben@thesaasnews.com.

We may continue to send administrative or transactional emails where necessary, such as sign-in links, account-related messages, or legally required notices.

7. Cookies and Tracking Technologies

We use cookies and similar technologies for several purposes.

A. Essential Cookies

Essential cookies are used to operate the Site, provide security, remember preferences, support sign-in, and deliver core functionality.

B. Analytics Cookies

Analytics cookies and technologies help us understand how visitors use the Site. We use tools such as Google Analytics 4 and Delve AI to analyze traffic, audience behavior, content performance, and related insights.

C. Advertising Cookies and Pixels

We use the Facebook/Meta Pixel and related advertising technologies to measure advertising performance, understand visitor interactions, and support advertising or retargeting.

These technologies may collect or receive information from the Site and elsewhere on the internet and use that information to provide measurement services and targeted advertising.

We do not sell personal information for money. However, the use of advertising pixels may be considered “targeted advertising,” “sharing,” or similar activity under certain privacy laws.

We use Consently.net for cookie compliance and consent management. You may be able to manage cookie preferences through our cookie banner or consent tool.

You can also control cookies through your browser settings. Blocking cookies may affect certain Site functionality.

8. Analytics and Advertising Tools

We use the following tools and providers:

Ghost: website publishing, newsletter subscription, member management, sign-in, and email functionality;
Google Analytics 4: website analytics and traffic measurement;
Delve AI: audience insights, analytics, and persona-related analysis;
Facebook/Meta Pixel and Ads: advertising measurement and targeting;
Consently.net: cookie compliance and consent management.

These providers may process personal information on our behalf or according to their own terms and privacy policies.

9. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

Website hosting, publishing, newsletter, and email service providers;
Analytics providers;
Advertising and marketing technology providers;
Cookie consent and privacy compliance providers;
Security, fraud prevention, and technical service providers;
Professional advisors, such as attorneys, accountants, or consultants;
Government authorities, regulators, law enforcement, or courts where required by law;
Successors or counterparties in connection with a merger, acquisition, financing, sale of assets, reorganization, or similar transaction.

We do not sell personal information for monetary compensation.

10. Targeted Advertising and Opt-Out Rights

Because we use the Facebook/Meta Pixel and related advertising technologies, some privacy laws may provide you with the right to opt out of targeted advertising or the sharing of personal information for cross-context behavioral advertising.

Depending on your location, you may opt out by:

Using our cookie consent tool or cookie preferences banner;
Adjusting browser or device privacy settings;
Using applicable platform-level advertising settings;
Enabling a recognized universal opt-out mechanism where required by law;
Contacting us at ben@thesaasnews.com.

Colorado specifically recognizes universal opt-out mechanisms for opting out of targeted advertising or sale of personal data, and California’s CCPA/CPRA framework defines “sharing” in relation to cross-context behavioral advertising.

11. Global Privacy Control

Where required by applicable law and where technically feasible, we will honor recognized browser-based opt-out signals, such as Global Privacy Control, for applicable opt-out rights.

12. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to operate the newsletter, maintain subscriber records, provide services, comply with legal obligations, resolve disputes, enforce agreements, prevent abuse, and maintain business records.

Newsletter subscriber information is generally retained until you unsubscribe, request deletion, or we determine it is no longer needed.

We may retain limited information after an unsubscribe or deletion request where necessary for legal compliance, suppression lists, fraud prevention, dispute resolution, or legitimate business purposes.

13. International Visitors

The SaaS News is operated from the United States. If you access the Site from outside the United States, your personal information may be transferred to, stored in, or processed in the United States or other countries where we or our service providers operate.

These countries may have privacy laws that differ from those in your jurisdiction.

14. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights:

The right to know or access personal information we hold about you;
The right to request correction of inaccurate personal information;
The right to request deletion of personal information;
The right to object to or restrict certain processing;
The right to opt out of targeted advertising;
The right to opt out of sale or sharing of personal information, where applicable;
The right to withdraw consent where processing is based on consent;
The right to data portability;
The right to appeal a privacy rights decision where applicable;
The right not to be discriminated against for exercising privacy rights.

To exercise privacy rights, contact us at:

ben@thesaasnews.com

We may need to verify your identity before processing a request.

15. Colorado Privacy Rights

If you are a Colorado resident and applicable law grants you rights, you may have the right to:

Access personal data;
Correct personal data;
Delete personal data;
Obtain a portable copy of personal data;
Opt out of targeted advertising;
Opt out of the sale of personal data;
Opt out of certain profiling decisions.

You may submit a request by emailing ben@thesaasnews.com.

If your request is denied, you may appeal by replying to our decision email with the subject line “Privacy Appeal.”

16. California Privacy Rights

If you are a California resident and the California Consumer Privacy Act, as amended, applies to us, you may have rights to:

Know what personal information we collect, use, disclose, sell, or share;
Access personal information;
Delete personal information;
Correct inaccurate personal information;
Opt out of sale or sharing of personal information;
Limit the use or disclosure of sensitive personal information, if applicable;
Not be discriminated against for exercising privacy rights.

We do not sell personal information for money. We may use advertising technologies, including the Facebook/Meta Pixel, which may be considered “sharing” for cross-context behavioral advertising under California law.

To exercise California privacy rights, contact ben@thesaasnews.com or use the cookie consent tool where available.

17. European Economic Area and United Kingdom Rights

If you are located in the EEA or UK, you may have rights to:

Access your personal data;
Correct inaccurate personal data;
Delete personal data;
Restrict processing;
Object to processing;
Withdraw consent;
Receive a copy of your personal data in portable format;
Lodge a complaint with a data protection authority.

To exercise rights, contact ben@thesaasnews.com.

18. Do Not Track

Some browsers offer “Do Not Track” signals. There is not currently a uniform industry standard for responding to Do Not Track signals. We may not respond to Do Not Track signals unless required by law.

Where required, we will honor legally recognized universal opt-out mechanisms, such as Global Privacy Control.

19. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no method of transmission, storage, or processing is completely secure. We cannot guarantee absolute security.

You are responsible for maintaining the security of your email account, devices, and any magic links or account access credentials.

20. Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete that information.

21. Third-Party Websites

The Site may include links to third-party websites, tools, platforms, articles, company pages, investor pages, social media accounts, or other resources.

We are not responsible for the privacy practices, content, or security of third-party websites or services. You should review their privacy policies before providing personal information.

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised Effective Date.

Your continued use of the Site after a Privacy Policy update means you acknowledge the updated policy.

23. Contact Us

For questions, privacy requests, or concerns, contact:

Data on the Fly, LLC d/b/a The SaaS News
PO Box 154
Winter Park, CO 80482
United States
Email: ben@thesaasnews.com