Zitcha, a Melbourne, Australia-based unified retail media platform, has raised A$15 million (US$10 million) in Series A funding.
Investors
The round was led by US-based VMG Partners, an investment firm that backs branded consumer products, services, and technology companies. VMG Partners is committed to driving change and supporting entrepreneurs who are reshaping their industries.
Zitcha Use of Funds
The investment will fuel Zitcha’s expansion into the rapidly growing North American retail media market, with plans to open US offices and build sales and customer success teams.
About Zitcha
Zitcha offers a unified retail media platform designed to help retailers and brands manage and monetize advertising with data-driven solutions. It integrates planning, delivery, and insights across onsite, offsite, and in-store channels, enabling optimized in-store and offsite ad capabilities. The platform supports self-service advertising, joint business planning, and first-party data targeting. Zitcha currently works with major retailers across several countries, including Coles Group (Australia), Peavey Mart (Canada), and Ocado (UK). It is trusted by global brands such as Unilever, Microsoft, and Lego.
Funding Details
Company: Zitcha Pty Ltd.
Raised: A$15.0M
Round: Series A
Funding Date: October 2024
Lead Investor: VMG Partners
Additional Investors:
Company Website: https://www.zitcha.com/
Software Category: Retail Media Solutions
Source: https://www.zitcha.com/resources/retail-media-innovator-zitcha-secures-a15-million-series-a-funding-led-by-vmg-partners-to-accelerate-us-expansion