Zelara Secures €3M Pre-Seed Funding

Zelara, a Berlin, Germany-based startup developing an AI-native learning system for lifecycle marketing, has secured €3 million in a pre-seed funding round. 

Investors 

The round was led by NAP, with participation from Heartfelt and Angel Invest. 

Zelara Use of Funds 

The funding will be used to develop Zelara's AI-native learning system further, expand its capabilities across additional customer touchpoints, and accelerate commercial growth through partnerships, team expansion, and broader market adoption. 

About Zelara 

Founded by Nikolas Schriefer and Björn Heckel, Zelara is building an AI-native learning system that helps brands personalize customer engagement in real time. The company provides a platform that integrates with existing CRM and customer engagement systems to continuously learn from customer interactions and personalize messaging, channels, and timing in real time. The platform learns from every interaction to improve customer activation, retention, and reactivation without replacing existing CRM systems. 

Funding Details 

Company: Zelara 
Raised: €3.0M 
Round: Pre-Seed 
Funding Date: June 24, 2026 
Lead Investor: NAP 
Additional Investors: Heartfelt, Angel Invest 
Company Website: https://zelara.ai 
Software Category: AI Marketing Automation / Customer Engagement / CRM AI 
Source: https://tech.eu/2026/06/24/zelara-lands-eur3m-to-bring-continuous-learning-to-customer-engagement/