Wunderkind, a New York-based platform that enables brands to target web visitors through emails, texts, and other digital advertising formats, announced that it raised $76 million in Series C funding.
The round was led by Neuberger Berman, the financial services company, bringing Wunderkind's total funding to more than $150 million. The funds will be used to invest in product development, hiring, and ongoing market expansion.
“We see this as a real opportunity to expand our products outside of acquisition and conversion, and continue to increase the revenue growth of our customers while continuing to grow Wunderkind,” the newly appointed CEO of Wunderkind, Bill Ingram, told TechCrunch. “To do this, we’re investing heavily in AI and machine learning.”
Wunderkind plans to expand and launch a one-to-one messaging offering for ads to enable "cookieless" retargeting. Also in the works is an improved “discovery” feature for e-commerce businesses that’ll serve product recommendations based on customer behaviors and interests.
Company: Wunderkind Corporation
Raised: $76.0M
Round: Series C
Funding Month: March 2023
Lead Investors: Neuberger Berman
Additional Investors:
Company Website: https://www.wunderkind.co/
Software Category: Marketing Software
About the Company: Founded in 2010, Wunderkind is a behavioral automation software and analytics company that aims to scale brands’ abilities to foster customer relationships through digital channels. Wunderkind offers a performance marketing engine, which includes a ConsumerID Graph using cookie-less technology to identify and target an audience across multiple devices. The firm's Behavioral CMS solution identifies each user's purchase intent and position in the buyer journey, enabling marketers to generate a larger 'send pool' for triggered messages. Wunderkind has over 1,000 brands and publishers as customers in the luxury, direct-to-consumer, and tech spaces, including Rag & Bone, HelloFresh, Uniqlo, Sonos, and See's Candy. The company is on a mission to unleash the extraordinary power of individuality.
Source: https://techcrunch.com/2023/03/02/behavioral-marketing-platform-wunderkind-nabs-76m/