Wassist Raises $1.1M Pre-seed

Wassist, a London-based startup that provides a no-code platform for deploying AI-powered commerce agents on WhatsApp, has raised $1.1 million in a pre-seed funding round.

Investors

The round was led by Playfair, with participation from Paul Forster, founder of Indeed, Meta board member Charlie Songhurst, Cleo founder Barney Hussey-Yeo, and angel investors associated with Balderton Capital and Dawn Capital.

Wassist Use of Funds

The startup plans to use the capital to accelerate product development and scale its no-code platform that enables businesses to deploy AI agents within WhatsApp for customer support, product recommendations, and payment processing.

About Wassist

Founded in 2025 by Josh Warwick, Wassist provides a no-code infrastructure layer that allows brands to deploy autonomous AI agents directly within WhatsApp. The company enables merchants to automate customer conversations, cart recovery, and purchases while maintaining direct ownership of customer interaction data.

Funding Details

Company: Wassist
Raised: $1.1M
Round: Pre-seed
Funding Date: June 8, 2026
Lead Investor: Playfair
Additional Investors: Paul Forster, Charlie Songhurst, Barney Hussey-Yeo, angels from Balderton Capital, angels from Dawn Capital
Software Category: SaaS, AI, E-commerce, Conversational AI
Company Website: https://wassist.app
Source: https://techfundingnews.com/openai-wants-shopping-in-chatgpt-wassist-raises-1-1m-to-keep-it-on-whatsapp/