Vanilla, a Salt Lake City, Utah-based estate planning software company, has closed a new funding round.
Investors
The round was led by Insight Partners, with participations from Venrock, Vanguard, and other previous investors. Vanilla also welcomes new strategic investors Edward Jones Ventures and Alumni Ventures to its expanding roster of backers.
Insight Partners is a global software investor focused on partnering with high-growth technology, software, and Internet startups and ScaleUp companies that driving transformative change in their industries. As of December 31, 2023, the firm manages over $80B in regulatory assets. Insight has invested in over 800 companies worldwide, with over 55 of its portfolio companies achieving IPOs. The firm is headquartered in New York City, with additional offices in London, Tel Aviv, and the Bay Area.
Vanilla Use of Funds
The company will use the funding to expand its platform, including its first-of-its-kind embedded AI technology, to revolutionize how financial advisors and estate planners help households of all wealth levels build their legacy.
About Vanilla
Founded in 2019 by Steve Lockshin, Vanilla provides an estate advisory platform purpose-built by advisors and estate professionals to help wealth management firms deliver a holistic, modern estate planning experience to their clients. Vanilla's platform, which includes innovations like V/AITM (Vanilla’s AI technology for estate planning) and Vanilla Document Builder™, offers a comprehensive, fully digital approach to estate planning. The company serves a wide range of clients, from small RIAs to major firms such as Vanguard, Mariner Wealth Advisors, Balentine, and Avantax.
Funding Details
Company: Vanilla Technologies, Inc.
Raised: Undisclosed
Round: Unknown
Funding Date: August 2024
Lead Investor: Insight Partners
Additional Investors: Venrock, Vanguard, Edward Jones Ventures, Alumni Ventures
Company Website: https://www.justvanilla.com/
Software Category: Estate Planning
Source: https://www.businesswire.com/news/home/20240815400550/en/