Userled, a London, UK-based AI-powered startup transforming how B2B companies create and manage personalized marketing campaigns at scale, has raised €4.6 million in a pre-seed funding round.
Investors
The round was led by LocalGlobe, with additional participation from Dig Ventures and notable business angels, including Tessian founder Tim Sadler, Incident.io CEO Stephen Whitworth, Maze founder Jonathan Widawski, and Celonis DACH GM Remy Lazarovici.
LocalGlobe is an early-stage startup investor focused primarily on technology businesses headquartered in London and the UK. Since 1999, the firm has made over 274 pre-seed and seed investments across various sectors, including finance, health, and tech, guiding startups from inception to exit.
Userled Use of Funds
The company will use the funding to continue hiring top talent and further develop its cutting-edge martech solutions.
About Userled
Founded in 2023 by serial entrepreneurs Yann Sarfati and Tristan Saunders, Userled offers a no-code platform that automates the creation and distribution of tailored marketing campaigns. This allows businesses to deploy multiple personalized campaigns across key platforms like email, LinkedIn, and Meta. The platform also integrates seamlessly with existing CRM systems and major IP reveal providers, enabling real-time tracking of engagement, end-to-end journeys, and conversion metrics—all without the need for third-party cookies. Userled has helped firms like Wayflyer, Deel, Onfido, Encord, and Elastic.
Funding Details
Company: Userled Ltd.
Raised: €4.6M
Round: Pre-Seed Round
Funding Month: August 2024
Lead Investors: LocalGlobe
Additional Investors: Dig Ventures, Tim Sadler, Stephen Whitworth, Jonathan Widawski, Remy Lazarovici
Company Website: https://www.userled.io/
Software Category: Marketing
Source: https://www.eu-startups.com/2024/08/london-based-userled-gets-e4-6-million-to-automate-the-creation-of-branded-marketing-campaigns-in-seconds/