Userguest, an Amsterdam, Netherlands-based hotel tech startup focused on enhancing hotel performance and user experience, has raised €2.2 million in seed funding.
Investors
The round was led by Al Mada Ventures, with participation from CDG Invest, Saviu Ventures, UM6P Ventures, Kalys Ventures, Plug and Play Africa, along with business angels Philippe Limes and Thane Kuhlman.
Founded in 2022, Al Mada Ventures is a $110M venture capital fund based in Casablanca, Morocco. The firm seeks to invest in technology-oriented startups in fintech, healthtech, logistics, edtech, and renewable energy.
Userguest Use of Funds
With the new funding, Userguest plans to accelerate its growth, expand its team, and enhance its product offerings to meet the needs of the hospitality market.
About Userguest
Founded in 2018, Userguest is a SaaS startup that offers a tool combining technology, marketing expertise, and sales techniques to support hotels in increasing direct bookings. It uses AI to match users’ booking intent with the hotel’s inventory priorities. Userguest’s solution features personalized notifications, social proof messages, smart pop-ups, an interactive dashboard, and automated data-driven recommendations, all designed to improve user experience and boost conversion rates. Currently, the Amsterdam-based company operates in over 30 countries and has generated more than $100M in direct revenue for hotels since its inception.
Funding Details
Company: Userguest.com BV
Raised: €2.2M
Round: Seed
Funding Date: September 2024
Lead Investor: Al Mada Ventures
Additional Investors: CDG Invest, Saviu Ventures, UM6P Ventures, Kalys Ventures, Plug and Play Africa, Philippe Limes, Thane Kuhlman
Company Website: https://userguest.com/
Software Category: Hotel Revenue and Marketing Automation
Source: https://siliconcanals.com/hotel-tech-startup-userguest-bags-e2-2m/