Uncover, a São Paulo, Brazil-based marketing startup specializing in marketing mix modeling, has raised $2.2 million in a seed round extension.
Investors
The round was led by ABSeed, with participation from Luiz Felipe Barros, a seasoned executive with experience at AB InBev and Mercado Livre.
ABSeed Ventures is a Brazilian venture capital firm specializing in early-stage investments in business-to-business (B2B) software-as-a-service (SaaS) startups across Brazil and Latin America. Established in 2016 and based in São Paulo, Brazil.
Uncover Use of Funds
The company will use the fresh funding to drive revenue growth, enhance its solutions, and expand its presence in Brazilian and international markets.
About Uncover
Founded in 2021 by Daniel Guinezi and Matheus Guinezi, Uncover specializes in advanced data integration and artificial intelligence to provide future-proof marketing mix modeling solutions. Its SaaS platform centralizes online and offline marketing data, leveraging AI and predictive modeling to optimize advertising strategies. Uncover offers tools such as ROI 360, Media Optimizer, Metrics Manager, and Forecasting. With contracts in the U.S. and Colombia, the company has served major brands like Meta, TikTok, Unilever, Cogna, and Casas Bahia.
Funding Details
Company: Uncover
Raised: $2.2M
Round: Seed (Extension)
Funding Date: March 2025
Lead Investor: ABSeed
Additional Investors: Luiz Felipe Barros
Company Website: https://www.uncover.co/
Software Category: Marketing Analytics / Marketing Mix Modeling
Source: https://latamlist.com/uncover-raises-2-2m-seed-round-extension/, https://startupi.com.br/uncover-capta-r-12-milhoes-rodada-seed/