TRIFFT Loyalty, a London, UK-based SaaS startup that provides an AI-powered loyalty platform, has raised $550,000 (€474K) in a pre-seed round.
Investors
The round was led by Lighthouse Ventures, with participation from BD Partners, Gi21 Capital, and Koopeo.
Lighthouse Ventures is an early-stage venture capital firm focused on technology projects with a global vision. The firm invests in European-based startups with strong value-creating operations in the Czech Republic.
TRIFFT Loyalty Use of Funds
The company will use the funds to expand its team, integrate AI features into its platform, and expand operations into the United States.
About TRIFFT Loyalty
Founded in 2024 by Jason Smith, Jakub Minks, and Matúš Nickel, TRIFFT Loyalty is a SaaS company helping mid-sized brands create and manage flexible, data-driven loyalty programs focused on emotional connection and behavioral engagement. TRIFFT integrates with tools like Shopify, Klaviyo, and Bloomreach, and offers a white-label mobile app to launch quickly branded experiences. Headquartered in London, UK, TRIFFT Loyalty serves brands such as Marks & Spencer and Big Table Group.
Funding Details
Company: TRIFFT Limited
Raised: $0.55M
Round: Pre-seed
Funding Date: July 2025
Lead Investor: Lighthouse Ventures
Additional Investors: BD Partners, Gi21 Capital, Koopeo
Company Website: https://www.trifftloyalty.com/
Software Category: Loyalty & Customer Engagement / SaaS / MarTech
Source: https://www.eu-startups.com/2025/07/london-based-trifft-loyalty-raises-e474k-to-develop-their-customer-loyalty-platform/