The Awareness Company, a South Africa-based SaaS startup focused on turning business data into actionable insights, has raised $1.6 million in seed funding.
Investors
The round was backed by NEXT176, Catalyst Fund, Holocene, E Squared, Aions, and Jozi Angels.
The Awareness Company Use of Funds
The company will use the funds to boost marketing, and sales, and enhance the AI capabilities of its flagship product, HYDRA.
About The Awareness Company
Founded in 2018, The Awareness Company specializes in transforming business data into actionable insights to enhance operations and sustainability. Leveraging AI, IoT, and data analytics, the company provides solutions across sectors such as agriculture, conservation, safety, and smart infrastructure through its flagship product, HYDRA.
Funding Details
Company: The Awareness Company (Pty) Ltd
Raised: $1.6M
Round: Seed Round
Funding Month: January 2025
Investors: NEXT176, Catalyst Fund, Holocene, E Squared, Aions, Jozi Angels
Company Website: https://www.awarenesscompany.co.za/
Software Category: Situational Awareness
Source: https://techbuild.africa/saas-startup-the-awareness-company-raises-1-6m/