Talon.One, a Germany-based enterprise loyalty and promotion software company, has secured €114 million in growth funding.
Investors
The round was led by Silversmith Capital Partners and Meritech Capital, with participation from existing investor CRV.
Silversmith Capital Partners is a growth equity firm that invests in rapidly growing, profitable, founder-led companies in the technology—primarily SaaS and information services—and healthcare sectors. Based in Boston and founded in 2015, the firm provides capital and strategic support to help businesses scale.
Meritech Capital Partners is a venture capital firm founded in 1999 that specializes in late-stage investments in high-growth technology companies. The firm focuses on proven teams and market-tested business models in enterprise software, consumer internet, fintech, cybersecurity, infrastructure, healthcare, and medical devices sectors.
Talon.One Use of Funds
The company will use the funds to accelerate its AI innovation, scale enterprise functionality, and strengthen its incentive infrastructure.
About Talon.One
Talon.One provides a promotion and loyalty automation platform designed for enterprise brands. It enables marketing teams to create and manage coupons, discounts, bundle deals, referrals, loyalty tiers/cards/points, gamification features, and more. Its headless architecture and integration-friendly platform are designed for scalability across retail, QSR, finance, and e-commerce industries. Founded in 2015, the company has a global presence, with teams in Berlin, London, Boston, and Singapore, and serves over 270 customers across North America, Europe, and APAC. Its customers include major brands like H&M, Adidas, Sephora, and Ticketmaster.
Funding Details
Company: Talon.One GmbH
Raised: €114.0M
Round: Growth
Funding Date: July 2025
Lead Investors: Silversmith Capital Partners, Meritech Capital
Additional Investors: CRV
Company Website: https://www.talon.one/
Software Category: Loyalty & Promotion Software / MarTech
Source: https://www.eu-startups.com/2025/07/berlin-based-loyalty-and-promotion-platform-talon-one-raises-e114-million-to-accelerate-growth-and-innovation-through-ai/