Superorder (formerly Forward Kitchens), a New York-based platform that provides websites, menus, photos, and tools for order management, marketing, and financial management to restaurants, has raised $10 million in funding.
SaaS Investors
The round was led by Foundation Capital, with participation from Y Combinator, Cruise co-founders Kyle Vogt and Daniel Kan, I2BF Global Ventures, and others.
Established in 1995, Foundation Capital is an early-stage venture capital firm based in Palo Alto, California. The firm seeks to invest in the enterprise, applications, data platforms, security and privacy, infrastructure, fintech, consumer, and cryptocurrency sectors.
Superorder Use of Funds
The company plans to use the funding to expand its operations, sales, and engineering teams.
About Superorder
Founded in 2019 by Raghav Poddar, Superorder provides an all-in-one software platform that gives restaurants the tools needed to drive profitability from delivery and takeout with virtual brands. Superorder’s solutions also help operators run smoother shifts with order management, automate their marketing, and manage their finances more effectively. Headquartered in New York City, Superorder currently operates in over 180 cities across the United States and has partnered with more than 1,500 restaurants, facilitating upwards of 1.5 million orders.
Funding Details
Company: Superorder
Raised: $10.0M
Round: Unknown
Funding Month: September 2023
Lead Investors: Foundation Capital
Additional Investors: Y Combinator, Cruise co-founders Kyle Vogt and Daniel Kan, I2BF Global Ventures
Company Website: https://www.superorder.com/
Software Category: Restaurant Management Software
Source: https://techcrunch.com/2023/09/15/superorder-raises-10m-to-help-restaurants-maintain-their-online-presence/