Rembrand, a Los Altos, CA-based AI product placement platform that embeds photo-realistic products into digital videos, announced that it raised $8 million in seed funding and the upcoming launch of its beta platform.
The round was led by venture capital firms and strategic funds, including Greycroft and UTA.VC. The funds will be used to support its beta launch.
On February 7, they will begin accepting applications from elite creators who are eager to take their content monetization to the next level with Rembrand's AI technology.
"Product placement is a fantastic way to break through the clutter and get your brand in front of consumers, but it's a manual process that requires big budgets. We see an opportunity to enable scalable, post-production product placement that meets the needs of today's creators," says Omar Tawakol, co-founder and CEO of Rembrand
Rembrand enables creators to effortlessly incorporate sponsored products into their videos, thereby reducing costs, speeding up production timelines, and increasing monetization opportunities. The beta platform opened up on February 6, 2023, with leading influencers already onboard.
The company uses AI to automate the placement of high-quality virtual products into video assets, not only for movies and television but also for the universe of online creators that dominate today's consumer viewing habits.
With Rembrand, any video asset can be seamlessly enhanced with AI-generated products that match the scene. This allows viewers to enjoy uninterrupted videos, while brands have the opportunity to be part of the story rather than an interruption.
Company: Rembrand, Inc.
Raised: $8.0M
Round: Seed Round
Funding Month: February 2023
Lead Investors: Greycroft and UTA.VC.
Additional Investors:
Company Website: https://www.rembrand.com/
Software Category: AI Product Placement
About the Company: Founded in 2022, Rembrand is a programmatic platform for AI-generated product placement in digital video. Rembrand is pioneering the development of uninterruptive video advertising. Rembrand has developed a platform for inserting photo-realistic product placement dynamically into digital video in post-production. Rembrand is open to content creators of all shapes and sizes and is taking applications for its beta release beginning in January 2023.
Source: https://www.prnewswire.com/news-releases/rembrand-announces-8-million-seed-round-led-by-greycroft-and-utavc-to-scale-ai-product-placement-for-video-301740746.html