Reelevant, a Paris, France-based martech startup specializing in hyper-personalized customer experiences, has raised €6 million in Series A funding.
Investors
The round was led by Seventure Partners, with participation from Go Capital and notable angel investors, including Nathalie Balla (former CEO of La Redoute), who also joined the board.
Seventure Partners is a prominent European venture capital firm specializing in investments in the life sciences and digital technologies sectors. Established in 1997 and headquartered in Paris, France, the firm operates as a subsidiary of Natixis Investment Managers, part of Groupe BPCE, the second-largest banking group in France.
Reelevant Use of Funds
The company will use the funds to accelerate product development, international expansion, and hiring across product, sales, and marketing teams.
About Reelevant
Founded in 2016, Reelevant is a marketing technology platform that empowers brands to deliver hyper-personalized customer experiences. Its platform uses real-time behavioral and contextual data to generate dynamic content that updates continuously across channels such as email, SMS, websites, and mobile apps. It enables brands to deliver individualized content experiences by integrating data from various sources and automating content generation. Reelevant serves global brands, including Decathlon.
Funding Details
Company: Reelevant SAS
Raised: €6.0M
Round: Series A
Funding Date: April 2025
Lead Investor: Seventure Partners
Other Investors: Go Capital, Nathalie Balla
Company Website: https://reelevant.com/
Software Category: Marketing Automation / Personalization
Source: https://tech.eu/2025/04/29/french-martech-reelevant-secures-6m-series-a-for-ai-driven-personalisation