RedTrack, a Vilnius, Lithuania-based AI-driven analytics and automation platform for media buyers, has raised a €2.9 million Series A funding round.
Investors
The round was led by Lead Ventures, with participation from InstaVC, IronWolf Capital, and angel investor Balazs Gandera.
Founded in 2017, Lead Ventures is a venture capital and private equity firm headquartered in Budapest, Hungary. The firm supports ventures with capital, experience, and a wide-ranging network. It typically invests in businesses seeking capital of €1 million or more and actively leads private equity transactions, including buyouts and venture creation deals.
RedTrack Use of Funds
The company will use the funding to strengthen the product team, accelerate AI development, and expand the company’s presence in the U.S. market.
About RedTrack
Founded in 2017, RedTrack provides an AI-driven analytics and automation platform designed primarily for media buyers in the e-commerce and direct-to-consumer (DTC) sectors. It helps businesses track, analyze, and optimize their digital advertising campaigns across multiple channels. RedTrack integrates with popular social media and e-commerce platforms like Facebook, TikTok, Google, WooCommerce, and Shopify.
Funding Details
Company: Redtrack Technologies Ltd.
Raised: €2.9M
Round: Series A
Funding Date: October 2024
Lead Investor: Lead Ventures
Additional Investors: InstaVC, IronWolf Capital, Balazs Gandera
Company Website: https://redtrack.io/
Software Category: Ad Tracking and Attribution Solution
Source: https://www.eu-startups.com/2024/10/vilnius-based-redtrack-raises-e2-9-million-to-equip-media-buyers-with-ai-powered-analytics-and-automation/