PYLER, a Seoul, South Korea-based AI-based digital advertising solution startup, has raised KRW 10.5 billion in a Series A funding round.
SaaS Investors
The investment came from Hyundai Investment Partners, QUAD Ventures, HANSAE YES24 PARTNERS, Helio Investment, and the Gyeonggi Creative Economy Innovation Center.
Founded in 1997, Hyundai Venture Investment Partners provides financial product brokerage and project financing services. The company was founded in 2008 and is based in Seoul, South Korea.
Founded in 2019, QUAD Ventures is a venture capital firm based in Seoul, South Korea. The firm seeks to invest in Korea-based technology companies.
Hansae Yes24 Partners, established by HANSAE, is a corporate venture capital arm and accelerator that invests in startups in South Korea.
Helios Investment Partners is a private equity firm based in London, United Kingdom. Founded in 2004, the firm prefers to invest in growth-stage companies through buyouts.
Founded in 2014, the Center for Creative Economy and Innovation is an accelerator headquartered in Daegu, South Korea.
PYLER Use of Funds
The company will use the funding to enhance model development capabilities and attract more advertisers.
About PYLER
PYLER is a developer of an AI-based digital marketing platform intended to solve the problem of the existing industry's AI to humanize image analysis based on VLM (Vision Language Model). The company's platform offers brand safety, and a contextual targeting function for global and local clients with proprietary video understanding, vision, and text analysis technologies that automatically analyze content in seven categories, helping clients to improve advertising performance through content analysis without the use of personal information.
Funding Details
Company: PYLER
Raised: KRW 10.5B
Round: Series A
Funding Month: January 2024
Investors: Hyundai Investment Partners, QUAD Ventures, HANSAE YES24 PARTNERS, Helio Investment, and the Gyeonggi Creative Economy Innovation Center
Company Website: https://www.pyler.tech/
Software Category: Advertising Solution
Source: https://wowtale.net/2024/01/23/70077/