Primero Raises $12M Seed

Primero, based in Mexico City, is an artificial intelligence startup that helps large Latin American enterprises modernize legacy systems and automate complex business operations. The company officially launched with a $12 million seed funding round to accelerate its regional expansion.

Investors

The funding round was co-led by Kaszek and General Catalyst. The round also included participation from angel investors consisting of shareholders and executives from companies such as FEMSA, Bimbo, Aeromexico, and Kimberly-Clark de Mexico.

Primero Use of Funds

Primero plans to utilize the fresh capital to recruit additional talent and scale its software deployments among large enterprise customers throughout Latin America.

About Primero

Founded by Jose Murillo, a former executive at Meta and Goldman Sachs, Primero provides a platform called Primia. The software integrates disparate legacy systems, captures institutional knowledge, and deploys AI agents designed to execute complex, labor-intensive tasks for large corporations.

Funding Details

Company Website: https://primero.com/

Company: Primero
Raised: $12M
Round: Seed
Funding Date: August 25, 2026
Lead Investor: Kaszek, General Catalyst
Additional Investors: Various angel investors including shareholders and executives from FEMSA, Bimbo, Aeromexico, and Kimberly-Clark de Mexico
Software Category: Artificial Intelligence
Source: https://srnnews.com/mexicos-primero-raises-12-million-seed-to-bring-ai-to-latin-american-blue-chips/