PlayBlue Raises $2.7M Seed

PlayBlue, a multi-brand sports retail platform based in India, has raised $2.7 million in a seed funding round. The company operates as an omnichannel brand, connecting consumers with global and homegrown sports equipment, athleisure, and nutrition products through a combination of experiential physical stores and a digital commerce platform.

Investors

The funding round was co-led by Centre Court Capital and MIXI Global, with additional participation from WEH Ventures.

PlayBlue Use of Funds

PlayBlue plans to use the capital to launch its first set of flagship stores, beginning with a 15,000 square foot location in Bengaluru. Additionally, the funds will support the development and rollout of its pan-India ecommerce platform as part of a strategy to reach long-term revenue and profitability targets.

About PlayBlue

Founded by sports industry veteran Satyam Trivedi and serial entrepreneur Jayam Vora, PlayBlue is building an omnichannel sports ecosystem in India. The platform integrates unified inventory, expert buying guidance, and quick delivery to provide a curated shopping experience for athletes and sports enthusiasts.

Funding Details

Company Website: https://playblue.in/

Company: PlayBlue
Raised: $2.7M
Round: Seed
Funding Date: July 3, 2026
Lead Investor: Centre Court Capital, MIXI Global
Additional Investors: WEH Ventures
Software Category: E-commerce
Source: https://www.bwdisrupt.com/article/playblue-raises-2-7-mn-in-seed-round-for-retail-ecommerce-expansion-613233