Phia Raises $35M Series A at $185M Valuation

Phia, a New York-based AI-powered shopping agent that connects consumers with brands, has raised $35 million in a Series A funding round at a $185 million valuation.

Investors

The round was led by Notable Capital, with participation from Khosla Ventures and Kleiner Perkins.

Phia Use of Funds

The capital will be used to accelerate the development of Phia's core AI capabilities, including high-performance machine learning infrastructure and real-time LLM agents. Additionally, the funding will support team expansion and the growth of the company's network of retail brand partners.

About Phia

Founded in 2025 by Phoebe Gates and Sophia Kianni, Phia is a consumer AI platform that acts as a shopping agent embedded in the user experience. The company uses AI to translate consumer intent into personalized product discoveries across its network of over 6,200 retail brands.

Funding Details

Company Website: https://phia.com

Company: Phia
Raised: $35M
Round: Series A
Funding Date: January 27, 2026
Lead Investor: Notable Capital
Additional Investors: Khosla Ventures, Kleiner Perkins
Software Category: E-commerce AI
Source: https://www.globenewswire.com/news-release/2026/01/27/3226735/0/en/phia-raises-35m-series-a-to-build-the-ai-alignment-layer-for-commerce.html