Permutive, London and New York-based audience platform for publishers and advertisers, that enables media to be traded in a privacy-safe way, secured $75 million in Series C. It brings Permutive’s total raised to date to $105 million.
The round was led by SoftBank Vision Fund 2, with previous investors EQT Ventures, Octopus Ventures, and ACE & Company also participating.
The funding will enable Permutive to grow its patented on-device technology and scale its Audience Platform to create a global privacy-first infrastructure for programmatic advertising, now a $155B industry.
Company: Permutive, Inc.
Raised: $75.0M
Round: Series C
Funding Month: November 2021
Lead Investors: SoftBank Vision Fund 2
Additional Investors: EQT Ventures, Octopus Ventures, and ACE & Company
Company Website: http://www.permutive.com/
Software Category: Publisher and advertiser audience platform
About the Company: Permutive is rebuilding data in programmatic advertising to protect privacy. As the only Audience Platform built on patented on-device and privacy-preserving technology, we enable premium advertisers and publishers to plan, build and activate cohorts — all while keeping everyone’s data safe. Working with clients across Europe and North America, publishers using Permutive include News Corp, Hearst, BuzzFeed, Penske Media, Future plc, The Guardian, Vox Media, Insider, Hubert Burda Media, and Condé Nast International.
Source: https://www.businesswire.com/news/home/20211102005128/en/Permutive-Raises-75M-to-be-the-Privacy-First-Infrastructure-for-Programmatic-Advertising