Optimus Price, a Barcelona, Spain-based solution for price optimization, has just picked up €1 million to scale its operations across Europe.
The fresh capital comes from private investors, including Zone2boost, Wayra, and business angels. In addition, nearly 500 micro-investors took part via a crowdfunding campaign on Crowdcube – far exceeding the initial goal.
The investment will be used to scale operations in Europe, integrate the platform in new channels, and develop new artificial intelligence algorithms to optimize prices and demand for new sectors and products.
Company: Paradoxa Technologies, S.L.
Raised: €1.0M
Round: unknown
Funding Month: February 2022
Lead Investors: Zone2boost, Wayra, and business angels
Additional Investors:
Company Website: https://optimusprice.ai/
Software Category: AI-based pricing software
About the Company: Founded in 2017, Optimus Price is an AI company founded by scientists from the Barcelona Supercomputing Center. Optimus Price’s unique tech allows matching price elasticity with demand and competitors to improve sales effortlessly and in an automated way. Optimus price offers a SaaS solution that uses AI to improve sales performance – in both the eCommerce and physical store space. Through using AI, it ensures that each product always has the optimal price based on demand and market.
Source: https://www.eu-startups.com/2022/02/barcelonas-optimus-price-lands-e1-million-for-its-ai-based-pricing-software/