Novi, a San Francisco-based B2B marketplace, raised $10.3 million in a Series A funding round led by Greylock with participation from Defy Partners, angel investors, and Yannis Skoufalos. To date, the company has raised a total of $11.5 million.
The fresh capital will be used to build the company's platform, expanding into verticals for home goods and food.
Company: Novi Connect Inc.
Raised: $10.3M
Round: Series A
Funding Month: September 2021
Lead Investors: Greylock
Additional Investors: Defy Partners, angel investors, and Yannis Skoufalos
Company Website: https://www.noviconnect.com/
Software Category: Enterprise SaaS platform
About Company: Novi was founded in 2019 by Kimberly Shenk as an enterprise SaaS platform focused on ingredient assessments beyond regulatory and certification checks and looking at data for human health, environmental sustainability, social impact, and animal welfare. The platform has evolved into a B2B marketplace for sustainable suppliers in the $1.5 trillion product development supply chain market.
Source: https://beautymatter.com/articles/sustainable-supplier-marketplace-novi-raises-10-3-million