Nativo, a Los Angeles, CA-based company that provides a content technology platform where advertisers and publishers distribute brand stories at scale, announced that it secured a total of up to $25 million of structured capital from Capital IP.
The funding will further accelerate Nativo’s position in automating the distribution of content in a non-interruptive, fully integrated experience within trusted environments.
With Nativo’s patented technology and insights platform—which has seen incredible market response—Nativo is uniquely positioned to connect brands with their ideal audience to drive consideration. This latest round of funding indicates the next phase of growth for Nativo to expand upon its technology, differentiated ad formats, and insights platform.
"We are very pleased to have secured this financing from Capital IP, which allows us to accelerate Nativo's growth and development without diluting our employees and shareholders,” said Rob Leff, Chief Financial Officer at Nativo. “Recent industry trends are favoring Nativo’s value proposition and with this funding we will continue to make investments in our technology and talent to ensure Nativo remains a leader in driving consideration through content.”
Company: Nativo, Inc.
Raised: $25.0M
Round: Unknown
Funding Month: April 2023
Lead Investors: Capital IP
Additional Investors:
Company Website: https://www.nativo.com/
Software Category: Content Technology Platform
About the Company: Founded by Justin Choi in 2010, Nativo is an Asian-American-owned technology company that provides a storytelling platform where brands and publishers can distribute brand stories at scale while gaining more insights about their content. They enable brands and publishers to harness the power of content to bridge the gap between awareness and action, making genuine connections between advertisers and their audiences. Its patented technology leverages machine learning and artificial intelligence to automate the distribution of content in a non-interruptive, fully integrated experience within trusted environments, and delivers deep insight into content performance - all working together to drive better connections with today’s digital consumer.
Source: https://www.nativo.com/newsroom/nativo-raises-25mm-in-structured-capital-from-capital-ip