Motivity Secures $27 Million Investment

by Kay Aloha Villamor in March 13th, 2025

Motivity, a Honolulu, Hawaii-based provider of clinical SaaS solutions for applied behavior analysis providers, has secured a $27 million investment. 

Investors 

The funding comes from Five Elms Capital, a growth investor in software businesses that provides capital and resources to accelerate growth and solidify industry leadership. With $3 billion in assets and over 75 professionals, the firm has invested in more than 70 software platforms globally. 

Motivity Use of Funds 

The company will use the funding to accelerate product innovation, expand the team, and enhance support for ABA providers worldwide. 

About Motivity 

Motivity provides clinical software solutions tailored for behavioral health providers, specifically those using applied behavior analysis therapy. Its solutions are designed to streamline data collection, analysis, and reporting, enabling therapists to focus on improving the lives of individuals with autism and other developmental challenges. Founded in 2012, Motivity has served over 550 organizations across seven countries. 

Funding Details 

Company: Experiad LLC (DBA Motivity) 

Raised: $27M 

Round: Growth Investment 

Funding Date: March 2025 

Lead Investor: Five Elms Capital 

Additional Investors: 

Company Website: https://www.motivity.net/  

Software Category: Clinical Solutions 

Source: https://www.prnewswire.com/news-releases/motivity-announces-27m-growth-investment-from-five-elms-capital-to-advance-innovation-and-scale-operations-302399937.html 

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