Merx, a London, UK-based AI startup focused on conversational commerce, has raised €1.1 million in pre-seed funding.
Investors
The round was led by VentureFriends, with participation from Ascension.
VentureFriends is a venture capital firm that invests in early-stage technology companies, particularly in Europe. The firm invests in seed and Series A stages, on consumer tech, SaaS, fintech, and other high-growth sectors.
Merx Use of Funds
The company will use the funds to attract top-tier talent, scale operations, enhance AI models, and further develop the platform.
About Merx
Founded in 2023 by Pietro Cammerini and Mohamed El Shaer, Merx is an AI-powered conversational commerce platform that enables brands to engage directly with consumers through messaging apps like WhatsApp. By leveraging artificial intelligence, Merx helps businesses provide personalized, real-time interactions with customers, offering product recommendations, answering inquiries, and facilitating purchases. Merx’s mission is to revolutionize conversational commerce through AI and empower brands to engage with their customers in more meaningful ways.
Funding Details
Company: Merx Solutions Limited
Raised: €1.1M
Round: Pre-Seed
Funding Date: March 2025
Lead Investor: VentureFriends
Additional Investors: Ascension
Company Website: https://www.hellomerx.com/
Software Category: Conversational Commerce
Source: https://www.eu-startups.com/2025/03/ai-startup-merx-raises-e1-1-million-to-connect-brands-with-consumers-via-whatsapp/