Masset.ai, a Lehi, Utah-based digital asset management platform for tech companies, raised $700,000 in pre-seed financing.
SaaS Investors
The round was led by Startup Ignition Ventures, with participation from the Joan and Tim Fenton Founders Fund at the David Eccles School of Business and another angel investor.
Founded in 2015, Startup Ignition Ventures is a venture capital firm that provides pre-seed investment for validated tech-focused business models. Based in Provo, Utah, the firm seeks to invest in software as a service, technology, software, B2B, internet, consumer products, mobile, augmented reality, and virtual reality sectors.
Masset.ai Use of Funds
The company will use the funds to extend the runway and focus on product-market fit, as Masset.ai aims to assist businesses in getting the maximum return on their content marketing efforts.
About Masset.ai
Founded by Benjamin Ard and Tyler Russel, Masset.ai is a digital asset management platform designed to help B2B, SaaS, and tech businesses centralize, manage, and analyze their marketing content. Masset.ai's platform offers content cloud storage, crowdsource content accuracy, flagging outdated content, and quick internal sharing, enabling clients to keep assets organized and streamline collaboration between departments. The company targets businesses with 100 to 1,000 employees looking to start content management processes but lack a dedicated headcount or budget for enterprise software.
Funding Details
Company: Masset, Inc.
Raised: $700K
Round: Pre-Seed Round
Funding Month: December 2023
Lead Investors: Startup Ignition Ventures
Additional Investors: Joan and Tim Fenton Founders Fund
Company Website: https://www.getmasset.com/
Software Category: Digital Asset Management
Source: https://www.techbuzz.news/masset-raises-700k-pre-seed-investment-led-by-startup-ignition-ventures