MagicBrief, a Sydney, Australia-based martech startup secured $2 million in pre-seed funding for its marketing platform.
The round was led by Blackbird, with support from Archangel Ventures. Several individual founders also chipped in as angel investors, including Vimeo’s Zach Klein, UsTwo’s Matt Miller, Tim Doyle from Eucalyptus, Spriggy’s Alex Badran, and Halter’s Craig Piggot.
The funds will be used to hire a founding team and refine its first product offering.
MagicBrief will give marketing teams the tools they need for their creative workflow, from creating storyboards and creative briefs using drag and drop to saving ads on social media for inspiration, alongside a library of more than 25,000 ads, along with their metadata and copy.
The platform is also Beta-testing an artificial intelligence tool that analyzes another brand’s ads.
“With more big brands moving away from an agency model and bringing their creative teams in-house, I noticed that they were still adopting outdated creative processes, the same workflows they had learnt from traditional advertising agencies”, says MagicBrief co-founder and CEO George Howes.
“There’s a growing number of tech products that focus on analytics, tracking and attribution, but the most impactful variable, the creative itself, has largely been forgotten when it comes to marketing technology.”
Company: MAGICBRIEF PTY Ltd
Raised: $2.0M
Round: Pre-Seed Round
Funding Month: July 2023
Lead Investors: Blackbird
Additional Investors: Archangel Ventures, Zach Klein, Matt Miller, Tim Doyle, Alex Badran, and Craig Piggot
Company Website: https://magicbrief.com/
Software Category: Marketing Platform
About the Company: MagicBrief provides an AI-powered tool that allows users to create and plan ads for social media platforms such as Facebook and Instagram. Its platform is designed to simplify the ad creation process and make it easy for users to target their audience and track their ad's performance. MagicBrief offers a range of templates and design tools that users can use to create eye-catching ads for social media platforms. With its range of ad templates and design tools, audience targeting capabilities, real-time analytics, and collaboration features, MagicBrief simplifies the ad creation process and makes it easy for users to create effective ad campaigns.
Source: https://www.startupdaily.net/topic/funding/blackbird-leads-2-million-pre-seed-round-into-martech-startup-magicbrief/