Katalys, a San Diego, CA-based commerce media platform, raised $5.4 million in seed funding.
SaaS Investors
The investors in the round included KEY Investment Partners, WGD Capital, and GreenAxs Capital.
Founded in 2018, KEY Investment Partners is a venture capital firm based in Denver, Colorado. The firm prefers to invest in seed-stage, early-stage, growth-stage, and later-stage companies.
WGD Capital is a venture capital arm of WGD Partners. The firm prefers to invest in the cannabis and technology sector. Founded in 2019, and is based in Palo Alto, California.
GreenAxs Capital is a private equity firm based in New York, New York. The firm seeks to invest in the cannabis sector.
Katalys Use of Funds
The funding will be used to build out additional product features and to support the company’s expansion efforts through sales and marketing initiatives to reach the commerce publishing and affiliate marketing industries.
About Katalys
Katalys is a commerce media platform that operates at the convergence of content, commerce, and performance marketing technology. Katalys' platform is positioned to address various needs within the affiliate marketing and commerce media ecosystem. For large media companies and digital publishers, Katalys offers embedded commerce technology designed to boost performance revenue. For e-commerce brands and retailers, the Katalys platform facilitates scalable product discovery and customer acquisition. The platform seamlessly combines embedded commerce technology with cookieless attribution and a deterministic identity graph. This integration empowers partners to strengthen and expand trusted relationships while driving revenue in the performance marketing ecosystem.
Funding Details
Company: Katalys
Raised: $5.4M
Round: Seed Round
Funding Month: September 2023
Lead Investors:
Additional Investors: KEY Investment Partners, WGD Capital and GreenAxs Capital
Company Website: https://katalys.com/
Software Category: Commerce Media
Source: https://www.prweb.com/releases/katalys-secures-5-4-million-for-expansion-of-its-pioneering-commerce-media-platform-301934672.html