Insider, a New York-based AI-driven omnichannel experience and customer engagement platform, has raised $500 million in Series E funding.
Investors
The round was led by General Atlantic, a global growth investor with over 40 years of experience supporting more than 520 companies, managing approximately $97 billion in assets. Founded in 1980, the firm invests across Growth Equity, Credit, Climate, and Sustainable Infrastructure strategies, with a team of 900 professionals across 20 countries.
As part of the transaction, Sascha Guenther, Alex Crisses, and Christopher Apfel (Vice President at General Atlantic) will join Insider’s Board of Directors.
Insider Use of Funds
The funding will drive the development of Insider's AI-enhanced marketing solutions, expand its global presence, and fuel an ambitious R&D agenda.
Insider plans to deepen its U.S. investments, grow its engineering and talent base, and explore strategic acquisitions. The capital will also support the rollout of Sirius AI™, a proprietary technology designed to advance personalized omnichannel experiences.
About Insider
Founded in 2012, Insider offers an AI-powered platform for omnichannel experience and customer engagement, enabling brands to deliver personalized experiences through a unified platform. Its solution integrates customer data and marketing automation across channels like WhatsApp, SMS, email, and the web. Insider serves over 1,500 global brands, including Nike, Samsung, L’Oréal, Unilever, Allianz, Walt Disney, ING Group, Toyota, Singapore Airlines, and GAP. Insider’s team includes 1,100+ members from 51 nationalities across 28 countries.
Company Details
Company: Insider
Raised: $500.0M
Round: Series E
Funding Date: November 2024
Lead Investor: General Atlantic
Additional Investors:
Company Website: https://useinsider.com/
Software Category: AI Omnichannel Experience and Customer Engagement
Source: https://www.businesswire.com/news/home/20241031435852/en/