Influ2, a New York-based first Person-Based Advertising (PBA) platform, raised $8 million in Series A.
The round was led by Rally Ventures a leading U.S-based venture capital firm focused on early-stage business technology, along with a personal investment from Ryan Barretto, President of Sprout Social.
This financing enables Influ2 to help B2B marketers create even more effective campaigns through new capabilities that directly engage buying groups.
Company: Influ2 Inc
Raised: $8.0M
Round: Series A
Funding Month: October 2021
Lead Investors: Rally Ventures
Additional Investors: Ryan Barretto
Company Website: https://www.influ2.com/
Software Category: Person-Based Advertising platform
About the Company: Cofounded by Dmitri Lisitski, Chief Executive Officer, and Vladimir Mikhalko, Chief Technology Officer, Influ2 is a Person-Based Advertising platform for B2B companies that is purpose-built for B2B marketers who want to amplify their enterprise reach and revenue. Influ2 is purpose-built for B2B marketers to amplify their enterprise reach and revenue. The platform serves ads to specific decision-makers via display and social networks and captures their engagement at an individual level. The results returned from these campaigns arm sales teams with tangible person-based insights to help them drive engagement with their target accounts.
Source: https://www.globenewswire.com/news-release/2021/10/26/2320761/0/en/Influ2-Raises-8M-in-Series-A-to-Build-Comprehensive-Buying-Group-Marketing-Solution.html