Amplified Intelligence, an Adelaide, Australia-based Global attention measurement platform, closed A$3 million (£1.6m) in a Seed round.
The round is led by TEN13 – a market-leading investment syndicate co-founded by Aussie tech entrepreneur and Shark (‘Shark Tank’) Steve Baxter.
The funds will be used to accelerate the company’s product roadmap and expand its commercial team around the world, including making its first hires in the UK and US to service its growing client base in these key markets.
Company: Amplified Intelligence
Raised: A$3.0M
Round: Seed Round
Funding Month: September 2021
Lead Investors: TEN13
Additional Investors:
Company Website: https://www.amplifiedintelligence.com.au/
Software Category: AI-powered Attention measurement platform
About the Company: Founded by acclaimed academic and author, Professor Karen Nelson-Field, with chief growth officer Philip Townend (ex-Unruly/Newscorp) as 2IC, Amplified Intelligence is a global leader in the measurement of human attention – the most valuable and important indicator of ad success. Powered by its AI-powered attention-tracking technology and the most comprehensive database of attention to advertising across digital and TV, Amplified’s solutions provide advertisers with a more accurate picture of how much attention their campaigns are generating – helping them to maximize their media spend, drive better campaign outcomes and minimize wastage. The company’s pioneering AI-powered technology, world-leading research, and easy-to-use media planning platform help brands and agencies run more efficient, impactful, and successful ad campaigns.
Source: https://www.exchangewire.com/blog/2021/09/30/amplified-intelligence-raises-oversubscribed-post-seed-funding-ten13/