Forward, an Austin, TX-based technology partner empowering SaaS companies to integrate and monetize payments, secured $16 million in seed financing.
Investors
The round was led by Commerce Ventures, Elefund, and Fiserv.
Commerce Ventures is an early-stage venture capital firm focused on investing and empowering the next generation of technology innovators in the retail and financial services industries.
Founded in 2015, Elefund is a venture capital based in Mountain View, California. The firm focused on investments in early-stage technology companies.
Fiserv is a global fintech and payments company with solutions for banking, global commerce, merchant acquiring, billing and payments, and point-of-sale.
Forward Use of Funds
This capital infusion will enable Forward to cater to the growing demand from software partners and enhance its application of artificial intelligence to the risk functions of payments, significantly improving the experience for clients and merchants.
About Forward
Forward is fintech company specializes in empowering Software as a Service (SaaS) companies to integrate and monetize payments. They work with SaaS businesses to help them increase their revenue by incorporating payments as a product. Through their expertise and solutions, Forward aims to enhance the overall client and merchant experience in the payments space, leveraging artificial intelligence to optimize risk functions.
Funding Details
Company: Forward
Raised: $16.0M
Round: Seed Round
Funding Month: May 2024
Lead Investors: Commerce Ventures, Elefund, Fiserv
Additional Investors:
Company Website: https://www.getfwd.com/
Software Category: Financial
Source: https://www.prweb.com/releases/forward-announces-16m-seed-round-led-by-commerce-ventures-elefund-and-fiserv-302159146.html