eComID Raises $17M Seed

eComID, a Stockholm-based technology company providing an AI-powered Shopping Passport, has raised $17 million in a seed funding round. The company enables brands to provide personalized shopping experiences by maintaining shopper context across digital storefronts.

Investors

The funding round was led by Systemiq Capital, with participation from Regeneration.VC, Course Corrected, Stadium, and returning investor CapitalT. Strategic investor H&M Group remains involved, having first backed eComID in 2023. The round also attracted several retail and technology executives and founders, including Alan Mamedi, Sebastian Knutsson, Henrik Nordvall, Maria Raga, August Erséus, Alexandra Sack, Gustav Gisseldahl, Filip Ekvall, Bo Eklöf, and Lucas Otterling.

eComID Use of Funds

Capital from this round will be used to accelerate the international expansion of the company, enhance product development for its Shopping Passport, and expand the team and infrastructure required to support its growing list of global brand partners.

About eComID

Founded in 2024, eComID aims to address the lack of shopper context in online commerce. Its Shopping Passport allows consumers to carry information such as size, fit, taste, and preferences across participating brands. Led by CEO Oscar Rundqvist, the company’s AI shopping agent, Vera, uses this context to power sizing intelligence, conversational search, and personalized product discovery directly on retailers’ websites. eComID currently works with more than 60 brands and reaches 20 million shoppers each month.

Funding Details

Company Website: https://ecomid.com

Company: eComID
Raised: $17M
Round: Seed
Funding Date: August 25, 2026
Lead Investor: Systemiq Capital
Additional Investors: Regeneration.VC, Course Corrected, Stadium, CapitalT, Alan Mamedi, Sebastian Knutsson, Henrik Nordvall, Maria Raga, August Erséus, Alexandra Sack, Gustav Gisseldahl, Filip Ekvall, Bo Eklöf, Lucas Otterling, Madeleine Persson, Anaheta v. Berenberg-Consbruch
Software Category: eCommerce Technology
Source: https://www.ecomid.com/blog/seed-round/