eBrands, a Helsinki, Finland-based export platform that helps consumer brands achieve international growth, has raised €7.5 million in an equity funding round.
Investors
The round was led by the Veikko Laine family office, Varma Mutual Pension Insurance Company, and operative shareholders, bringing eBrands’ total raised to €50 million.
Veikko Laine is a private family office headquartered in Helsinki, Finland. The family office invests in asset classes, including listed equities, real estate, private equity, hedge funds, and alternative assets. Their strategy focuses on long-term growth and diversification across various sectors and regions.
Varma Mutual Pension Insurance Company is one of Finland's largest private pension insurers, offering statutory and voluntary pension insurance for employees and entrepreneurs. Founded in 1997, Varma manages a substantial investment portfolio that includes equities, real estate, and alternative assets.
eBrands Use of Funds
The investment will support the continued development of eBrands' AI-powered tool, Apollo, expand global reach, and strengthen infrastructure.
About eBrands
eBrands is an export platform that helps consumer brands scale globally through e-commerce and major retail channels. Specializing in the U.S. and European markets, eBrands offers an Expansion-as-a-Service model that enables brands to enter new markets with reduced risk and complexity. The company uses its AI-powered tool, Apollo, which provides data-driven insights to help brands optimize operations and make informed decisions for market expansion. Founded in 2020, eBrands supports over 50 brands—including Mysoda, Answr, and Bodyotics—on major marketplaces like Amazon, Walmart, and Target.
Funding Details
Company: eBrands Global Oy
Raised: €7.5M
Round: Equity
Funding Date: March 12, 2025
Lead Investor: Veikko Laine family office
Additional Investors: Varma Mutual Pension Insurance Company, operative shareholders
Company Website: http://www.ebrands.fi
Software Category: Expanding Brands Solutions
Source: Per-Ola Mjömark, Senior PR Manager - Global Growth PR