Data4Sales, a Montevideo, Uruguay-based predictive marketing platform, has closed $2.3 million in seed funding.
Investors
The round was led by the Brazilian fund DGF Investimentos and accompanied by the Uruguayan IC Ventures, alongside angel investors such as Sergio Fogel and Hugo Romay. Notably, all investors from previous rounds have continued their support for the startup.
Founded in 2001, DGF Investimentos is a growth and expansion investment firm based in São Paulo, Brazil, specializing in investing in technology companies operating in the software sector.
Data4Sales Use of Funds
Currently operating in seven Latin American countries, the company intends to utilize the funds to expand to Brazil and strengthen its presence in the 3 Latin American countries where it currently operates.
About Data4Sales
Founded by Joaquin Sosa Porteiro and Alexandre Chaves in 2001, Data4Sales specializes in providing a predictive marketing platform. The company focuses on processing transactional information generated by businesses to offer valuable insights for marketing strategies. Utilizing innovative technology that combines automation with customer and company data, Data4Sales aims to assist businesses in better understanding their consumers. Some of its clients include Sally Beauty, Belcorp, Steve Madden, Columbia, Under Armour, Arcor, Kunstmann, San Roque, TaTa, Grupo Disco and La Polar.
Funding Details
Company: Data4Sales
Raised: $2.3M
Round: Seed Round
Funding Month: April 2024
Lead Investors: DGF Investimentos
Additional Investors: IC Ventures, Sergio Fogel, Hugo Romay
Company Website: https://en.data4sales.com/
Software Category: Predictive Marketing Platform
Source: https://www.forbesuruguay.com/negocios/juegos-olimpicos-paris-2024-los-mas-caros-historia-n51595