Cassandra.app, a Milan, Italy-based startup harnessing AI to optimize advertising investments, has raised €2 million in seed funding.
Investors
The round was led by the Italian Founders Fund, with participation from PitchDrive (Belgium), Webranking (Italy), Mana Ventures (US), Lorenzo Lato (Italy), and Marco di Pietro (Switzerland).
The Italian Founders Fund (IFF) is a venture capital firm established in 2023 in Milan, Italy. Managed by Koinos Capital SGR, it focuses on supporting early-stage startups founded by Italian entrepreneurs, aiming to expand into the Italian market.
Cassandra.app Use of Funds
The company will use the funds to develop its AI-powered Marketing Mix Modeling, strengthen the team, and expand the platform's international presence, including integrating Google’s Meridian technology.
About Cassandra.app
Founded in 2023 by Gabriele Franco and Cristian Nozzi, Cassandra.app offers AI-powered tools for optimizing marketing strategies through marketing mix modeling and incrementality testing. The platform helps businesses measure the effectiveness of their media campaigns, both online and offline, and provides insights to maximize ROI. It uses machine learning to analyze various data sources, predict outcomes, and optimize budget allocation. The platform currently supports over 60 clients globally, including Treedom, Verisure, Ferragamo, Urban Armor Gear, and Baltic Born.
Funding Details
Company: Cassandra Srl
Raised: €2.0M
Round: Seed
Funding Date: March 2025
Lead Investor: Italian Founders Fund
Additional Investors: PitchDrive, Webranking, Mana Ventures, Lorenzo Lato, Marco di Pietro
Company Website: https://www.cassandra.app/
Software Category: AI-Marketing Analytics
Source: https://www.cassandra.app/resources/cassandra-2m-seed-round