Cambri, a Helsinki, Finland-based AI-driven consumer insights and innovation platform, has secured €8 million in funding.
Investors
The round was led by new investors Octopus Ventures and S4S Ventures, alongside existing backers The 98, OpenOcean, and Spintop Ventures.
Octopus Ventures, part of Octopus Group, is one of the most active venture capital investors in the UK and Europe. Managing £1.8bn and backing over 200 businesses, they focus on companies solving major global challenges: building a sustainable planet, empowering people, and revitalizing healthcare. Octopus Ventures supports entrepreneurs from their first investment to IPO.
S4S Ventures is a venture capital firm that invests in early-stage companies transforming the marketing and advertising sectors through digital innovation. Focusing on Martech, Adtech, Data Technology, and Creative Tech/AI, S4S supports startups driving innovation in areas like programmatic advertising, data, and AI. The firm provides strategic guidance and operational support to help its portfolio companies succeed.
Cambri Use of Funds
The company will use the funding to scale its platform.
About Cambri
Led by Ben Harknett, Cambri offers an AI-driven consumer insights and innovation platform designed to help brands make better decisions during product development and launch. Its AI engine analyzes data to provide deep insights into consumer preferences and behaviors. Cambri's technology is used by major brands like Coca-Cola, Nestlé, and Carlsberg. Cambri's mission is to help consumer brands avoid launching products that don’t meet consumers' true needs.
Funding Details
Company: Cambri Ltd.
Raised: €8.0M
Round: Unknown
Funding Date: October 2024
Lead Investors: Octopus Ventures, S4S Ventures
Additional Investors: The 98, OpenOcean, Spintop Ventures
Company Website: https://www.cambri.io/
Software Category: AI Consumer Insights and Innovation
Source: https://www.prnewswire.com/news-releases/cambri-raises-another-8-million-to-scale-its-ai-powered-insights-platform-used-by-major-brands-to-predict-product-launch-success-302278556.html